Alongside the newly developed products the company continued to also process the original range of Bramley apple products, however, by 2007 with the introduction of E- auctions into the marketplace it was becoming increasingly apparent that these products were now being viewed as a commodity.

With increased competition and sustained downward pressure on prices particularly from imports, the business ceased production of the old Bramley products to concentrate exclusively on developing the new range of freshly-prepared healthy snacks.